Traditional tailor-made i 上海千花网sociated with luxury.

2019年7月18日

上海千花网

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 Customers are paying as much for the products as for the meticulous, personal servic

es and the exclusive, well-decorated spaces where such services are provided. W 上海千花网女神会所

e have removed all the unnecessary parts and are targeting office workers and fresh graduates,” said Wei.

 上海千花网Together with four co-founders, the Shanghai Jiao Tong University graduate mad

e several entrepreneurial forays before settling on “accessible menswear tailoring”. 上海千花网

“We have spotted a gap between the supply and demand. On one hand, manufacturers and bran

 上海千花网女神会所ds are struggling to keep consumers in an increasingly competitive market. On the other hand, the

young consumers are always looking to find the next perfect shirt or dress,” said Wei.

Today, the company is in partnership with a dozen apparel factories across the country, which help produ

ce not only shirts, but also jeans and jackets for the company’s 1.5 million members. 上海千花网

Sales this year are expected to reach 800 million yuan, four times that of 2018.

 上海千花网”I don’t think we are in competition with any particular brand. Instead, we are creating a new category,” said Wei.

But she admitted that the pricing of their offerings has put them in the same field as fast fas 上海千花网女神会所

hion brands like Uniqlo and China’s homegrown menswear giant Heilan Home. 上海千花网

he market for menswear in China has been underestimated for a long time. It’s not like men don’t need to lo

 上海千花网女神会所ok smart or have the financial capability to spend, but it’s in our traditional mindset that there is

not a market for them. If there is any difference, it is that they are less willing to spe

nd time on selecting styles and brands, which means higher brand loyalty,” said Wei. 上海千花网

Consultancy firm Euromonitor International estimated that China’s menswear market was worth over 572 billio

n yuan in 2018, up 7 percent year-on-year. While it still accounts for about one-third of the total apparel market, it is proj 上海千花网女神会所

cted to enjoy a higher-than-average growth rate and surpass 612 billion yuan by 2023.

Everbright Securities estimated that China’s tailoring market would be worth 200 billion yuan by 2020, almost twice t

hat of 2016, and about 80 percent of the business would come from the mid-price sector.

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